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Exploring the Effects of Integrated Corporate Social Responsibility on the Financial Performance of Project-Oriented Organisations
Author
Hind Hammouch,
Faculty of Legal, Economic, and Social Sciences, University Sidi Mohamed Ben Abdellah, Fez, Morocco
Rohitash Kumar Verma
Former senior research scholar of University of Rajasthan, Department of Accountancy and Business Statistics, Jaipur, Rajasthan, India
Vesna Tornjanski
Faculty of Organizational Sciences, University of Belgrade, Serbia
Abstract
This article embarks on an in-depth exploration of how corporate social responsibility (hereafter: CSR) shapes the financial performance (hereafter: FP) of Project-Oriented Organizations (hereafter: POOs) within Morocco’s dynamic construction sector. By adopting a diligent quantitative research method, this research meticulously examined a diverse sample of 250 organizations through advanced correlation and multivariate linear regression techniques. The results illuminate a compelling and noteworthy favourable relationship between CSR initiatives and the FP, indicating that ethical business practices profoundly enhance economic outcomes. By focusing on the distinctive Moroccan landscape, the article sheds light on the remarkable challenges and opportunities faced by POOs, showing an understanding of the financial benefits of CSR. Acknowledging its limitations, the study suggests avenues for future research and perspectives founded on HSDG wisdom. It advocates the HESG framework by integrating a human-centric approach to encourage healthy, equitable and sustainable societal evolution. The study provides actionable recommendations for policymakers, business leaders, and scholars aiming at promoting sustainable economic growth and long-term societal well-being.